Awwward-winning Mathematics learning platform, helping over 1 million students worldwide.
Led the redesign of an award-winning German EdTech platform, improving usability, readability, and conversion across a content-heavy experience. Transformed a fragmented, ad-heavy interface into a structured and user-friendly learning platform. Reduced bounce rate by 30% and increased conversion rate by 15% through data-driven UX improvements.
Problem
Despite having 1M+ users, the platform suffered from:
high bounce rate within the first few minutes
poor readability of complex math content
excessive ads and intrusive popups
difficult navigation and content discovery
👉 Users were leaving quickly due to a friction-heavy experience
Key Insight
Research showed:
The issue wasn’t the content → it was presentation and clarity
Ads and popups disrupted focus and reduced trust
Students needed a clean, distraction-free reading experience
Some users were willing to pay for ad-free learning
👉 The real problem was experience design, not content quality
Solution
Redesigned the platform with a readability-first UI, optimized for learning
Reduced intrusive ads and removed unnecessary popups
Re-structured content into clear categories and simplified navigation
Introduced PDF-based learning (ebooks) for ad-free experience and monetization
Improved presentation of complex math topics using better hierarchy and visuals
Delivered responsive designs and collaborated closely with developers
Impact
Reduced bounce rate by 30%
Increased conversion rate by 15%
Achieved 90% positive feedback on usability
Improved engagement through a cleaner, distraction-free experience
